All case studies
Experience example · Play & win
Alessandro Del Piero · AirDP10
Football, challenges and AirDPstyle meet in one phygital ecosystem.
ADP10 combined football content, gaming and eyewear promotion; nine finalists later challenged Alessandro Del Piero live at Milano Games Week.
Play & winWatch the experience
Alessandro Del Piero · AirDP10
The opportunity
Turn a champion’s fanbase into participation.
Exclusive content, an official skin, football activities and a virtual shop connect community, product and live experience.
The experience
- 01Get the official ADP10 skin
- 02Discover AirDPstyle in the virtual shop
- 03Compete for a live challenge with Del Piero
Outcome signals
Evidence without exposing confidential data
Each example connects the experience format to the behaviour it is designed to generate.
Rounded, aggregate indicators from the observed activation. No client-confidential breakdown is shown.
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