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All case studies Experience example · AR experiences McDonald's / MDW

Digital interactions added to physical initiatives.

AR content and playful interactions enrich the place without replacing it, creating a new reason to explore and share.

AR experiences
The opportunity

Bring the game into the real world.

With augmented reality, stores, events and cities become part of the experience. People discover digital content and characters on location.

The experience
  1. 01QR-code or location-based access
  2. 02Digital characters and contextual content
  3. 03Hybrid journeys between physical and digital
Outcome signals

Evidence without exposing confidential data

Each example connects the experience format to the behaviour it is designed to generate.

Observed signalOn-site discovery
Observed signalContent interaction
Observed signalSocial sharing

Qualitative outcome indicators. No unsupported or client-confidential figures are shown.

Related format

AR experiences

See how this example fits into the complete Nemixar experience model.

Explore the experience format
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Your next campaign can become a playable experience.

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