All case studies
Experience example · Digital twin · AR & VR
Digital Twin · Lugano
Lugano becomes the stage for a phygital treasure hunt.
Built for the Metaverse Festival, the Lugano digital twin hosted an AR and VR treasure hunt with McDonald’s Parco Ciani.
Digital twin · AR & VRWatch the experience
Digital Twin · Lugano
The opportunity
Extend the real city into a digital experience.
Participants explore familiar places, find clues and connect the physical visit with an interactive world.
The experience
- 01Explore Lugano’s digital twin
- 02Join the AR and VR treasure hunt
- 03Connect Parco Ciani, the event and digital content
Outcome signals
Evidence without exposing confidential data
Each example connects the experience format to the behaviour it is designed to generate.
Rounded, aggregate indicators from the observed activation. No client-confidential breakdown is shown.
Your next activation
Start a projectYour next campaign can become a playable experience.
Tell us about your brand, product, event or community. We will shape the right Nemixar experience together.