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All case studies Experience example · Live & connect Sony Music

New ways for fans to take part.

A connected experience gives artists, content and live moments a space people can enter, explore and share together.

Live & connect
The opportunity

Make the audience part of the experience.

Concerts, previews, live shows and fan activations become participatory experiences where people can interact, explore and share.

The experience
  1. 01Digital and hybrid events
  2. 02Fan engagement mechanics
  3. 03Music, entertainment and community formats
Outcome signals

Evidence without exposing confidential data

Each example connects the experience format to the behaviour it is designed to generate.

Observed signalFan participation
Observed signalContent amplification
Observed signalCommunity connection

Qualitative outcome indicators. No unsupported or client-confidential figures are shown.

Related format

Live & connect

See how this example fits into the complete Nemixar experience model.

Explore the experience format
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