All case studies
Experience example · Edutainment
Rai Cinema · Dantedì
The Divine Comedy becomes an interactive journey.
For Dantedì 2023, Rai Cinema created an edutainment journey through the Dark Wood linked to the VR shorts Inferno and Purgatorio.
EdutainmentWatch the experience
Rai Cinema · Dantedì
The opportunity
Literature, cinema and gaming meet in the Dark Wood.
Players become Dante and follow Virgil through quizzes and trials to unlock exclusive film content.
The experience
- 01Explore the Dark Wood as Dante
- 02Follow Virgil and overcome each trial
- 03Unlock exclusive Rai Cinema content
Outcome signals
Evidence without exposing confidential data
Each example connects the experience format to the behaviour it is designed to generate.
Rounded, aggregate indicators from the observed activation. No client-confidential breakdown is shown.
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