All case studies
Experience example · Play & win
Rai Cinema · Diabolik
Steal the Mole’s monument and escape: cinema becomes a game.
Created to promote the Manetti Bros.’ Diabolik film and open the exhibition at Turin’s Mole Antonelliana, this experience turned the launch into a playable mission.
Play & winWatch the experience
Rai Cinema · Diabolik
The opportunity
Turn a cultural première into a challenge.
Players become Diabolik, steal the monument, escape and compete for an epic character skin.
The experience
- 01Explore a reimagined Turin
- 02Complete the heist and escape
- 03Unlock the epic Diabolik skin
Outcome signals
Evidence without exposing confidential data
Each example connects the experience format to the behaviour it is designed to generate.
Rounded, aggregate indicators from the observed activation. No client-confidential breakdown is shown.
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