For brands & creators

Turn your audience into players

Interactive experiences for brands, events and communities. Nemixar turns attention into participation and gives people a reason to return.

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PLAYCREATECONNECT

Nemixar interaction loop

From visibility to participation.

Your audience does not just watch the campaign. It enters, plays, explores and becomes part of it.

Attract

Bring people inside the campaign.

Engage

Turn attention into a playable experience.

Reactivate

Create reasons to return and interact.

One platform, many formats

Six ways to create participation.

Each format can stand alone or become part of a connected experience built around your objective.

01 Play & win

Turn your campaign into a challenge.

Races, quizzes, missions and treasure hunts make the brand part of the game and invite the audience to participate first-hand.

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02 AR experiences

Bring the game into the real world.

With augmented reality, stores, events and cities become part of the experience. People discover digital content and characters on location.

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03 Explore & discover

Let people explore your brand.

3D environments, discovery paths and interactive content allow the audience to enter the brand universe and experience it in a new way.

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04 Live & connect

Make the audience part of the experience.

Concerts, previews, live shows and fan activations become participatory experiences where people can interact, explore and share.

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05 Community challenges

Give the community a reason to return.

Recurring challenges, missions, rankings and rewards create new appointments and continuous opportunities to participate.

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06 Smart experiences

Make every interaction more intelligent.

Virtual guides, digital companions and intelligent assistants help people discover products, places and events in a simple, engaging way.

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Selected applications

Different sectors. The same ability to involve.

Qualitative outcomes are presented as aggregate signals: no confidential figures, only the kind of impact each activation is designed to create.

01 · Explore & discover

Leonardo · O.P.E.N.

High technology becomes a world to explore.

Brand engagementInteractive discoveryCommunity participation

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02 · Explore & discover

Magnum · Algida

Magnum pleasure becomes a world to explore, play and shop.

Brand engagementInteractive discoveryCommunity participation

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03 · Community challenges

Lo Zoo di 105

A book launch becomes an interactive universe.

Brand engagementInteractive discoveryCommunity participation

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04 · Explore & discover

Škoda · Skodaverse

The Škoda universe becomes a navigable world.

Brand engagementInteractive discoveryCommunity participation

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05 · Play & win

Rai Cinema · Diabolik

Steal the Mole’s monument and escape: cinema becomes a game.

Brand engagementInteractive discoveryCommunity participation

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06 · Edutainment

Rai Cinema · Dantedì

The Divine Comedy becomes an interactive journey.

Brand engagementInteractive discoveryCommunity participation

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07 · Play & win

Monza Meta Circuit

MONZA META CIRCUIT

The Monza circuit becomes a digital race.

Brand engagementInteractive discoveryCommunity participation

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08 · Play & win

Alessandro Del Piero · AirDP10

Football, challenges and AirDPstyle meet in one phygital ecosystem.

Brand engagementInteractive discoveryCommunity participation

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09 · Digital twin · AR & VR

Digital Twin · Lugano

DIGITAL TWIN · LUGANO

Lugano becomes the stage for a phygital treasure hunt.

Brand engagementInteractive discoveryCommunity participation

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10 · Digital twin · Live

Digital Twin · Milano

DIGITAL TWIN · MILANO

Milan and the Innovation Tram travel through the metaverse.

Brand engagementInteractive discoveryCommunity participation

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11 · AR experiences

McDonald's / MDW

Digital interactions added to physical initiatives.

On-site discoveryContent interactionSocial sharing

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12 · Live & connect

Sony Music

New ways for fans to take part.

Fan participationContent amplificationCommunity connection

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13 · Community challenges

Multi-coin challenge

MULTI-COIN

Gameplay designed for continuity.

Return frequencyOngoing participationCommunity momentum

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14 · Smart experiences

Nemixar Interaction

Technology designed for guided discovery.

Guided discoveryUseful interactionsContent accessibility

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How we work

One platform. One creative studio. A tailored project.

We combine proprietary technology, adaptable formats and creative development to turn an idea into a measurable interactive experience.

Brief

We align objective, audience and context.

Experience design

We choose mechanics, channels and the right Nemixar format.

Launch & learn

We publish, observe participation and refine the experience.

Play · Create · Connect

Your next campaign can become a playable experience.

Tell us about your brand, product, event or community. We will shape the right Nemixar experience together.

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